December 20, 2011 — 1. Predictive analytics will be applied to more business processes, regardless of whether it helps. Netuitive is applying predictive analytics to IT system monitoring. This is an ideal use for predictive analytics. But Theresa Doyon has written about how survival analysis can be applied to customer attrition and employee turn-over.
We’ve also covered how one company is trying to use predictive analytics to match customers with customer service representatives with similar personalities. In some cases, companies may be able to put these sorts of analytics to good use. Other times, it will actually lead to worse decisions. None the less, analytics will be rapidly adopted in the coming year for many purposes regardless of the outcome. Read More
