Meetup: The Art of Email Explained Scientifically: What Developers, Operations and Marketing are Required by Law to Know

February 07, 2013 - by joyentirene

Date: February 27th, 2013 - 6:30 pm Pacific Time Register Now

Agenda 6:30 - 7:00 Network, Food, beer and soda will be served. Limit to 60 people please. 7:00 - The Art of Email Explained Scientifically: What Developers, Operations and Marketing are Required by Law to Know.

Email’s reach is unparalleled. The established ROI on email communications is unmatched. Email as technology hasn’t changed much in 30 years, however, the world in which email operates has metamorphosed significantly. Sending email today is a potentially treacherous affair for the savviest organizations; at stake is nothing short of your company’s reputation and revenue!

Did you know that Gmail, Hotmail and Yahoo have recently deployed new ways to sort mail before it gets to the inbox? Canada and the United States have partnered to increase enforcement of anti-spam regulations. Do you know what the fines are for not complying with CASL or CAN-SPAM? No? Then you need to attend this event!

We will be covering not only compliance but the latest in email technologies. This event will open your eyes to the complex email organism; the tech, the policy and how to make sure you applications are optimally designed to take advantage.

Join email industry expert, and one of the authors of DMARC, Tim Draegen, for a guided tour of today’s complex email landscape. Achieve your communication goals, learn who the players are, best sending practices and how to continue to maximize your revenue through email.

Food, beer and soda will be served. This session is proudly hosted and presented by Joyent, your go-to partner for cloud infrastructure.

Please sign up on Eventbrite: http://joyentmessagbus.eventbrite.com to RSVP.

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